A photoset commissioned by PLUS Group Singapore as part of their activation for Orchard Rd. during Singapore Design Week.
The photos were part of the show entitled “Time-Honoured Backdrops",” and was part of the bigger Re-Route: Orchard campaign.
The set features individuals juxtaposed against establishments scattered around Orchard Rd. that have withstood the test of time.
Photography by Nikko Pascua
Lighting Assistance by Zi Xian Tan
Creative Direction by Mervin Tan, Cheryl Sim
Creative Agency: PLUS Group Singapore
Models: Daniel Boey, Mervin Tan, Cheryl Sim, Iris Tan, Dennis Cheok, Sean Siong